If you are a novice when it comes to Google analytics, this is the post that will push you in the right direction. We will take a detailed look into all these in a moment and analyze how Google analytics helps business owners take important business decisions based on a huge amount of real data points. You can actually get insights on whether you need to optimize the on-site SEO of your site or make your site more mobile friendly or whether to improve the website's speed etc. Google Analytics not only provides you with a lot of data, but it also pushes you in the right direction when it comes to your website optimization. Further, drill down the data to see what time of the day the users visit, what browser they visit from or what device they access your website from, the behaviour flow etc. The data can then be drilled down to see the page views, sessions, bounce rate, new vs returning users, and session duration. To give you a broader overview of what Google Analytics does, it helps businesses gain insights on their website's traffic, where the visitors are coming from (channels, mediums, source, referrals, paid channels), which keywords draw the most traffic, what pages are visited most etc! As a fact, you want to know much more than just traffic data. But you are an accomplished owner of a dynamic and customer-focused small business and your website represents your business! So, being inquisitive about the traffic data is your religion. ![]() ![]() Google Analytics might seem scary at first sight.
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